On November 22th, British Columbia (BC province) Tourism Bureau with the Vancouver International Airport officially launched 2015 to 2016, annual "go wild BC" theme of outdoor activities. Enjoying the "world's most beautiful marathon" reputation, the Vancouver marathon quarter will be the propaganda theme of the first quarter. "Cool running BC" core content also wonderful debut.The event will ne held on November 22 - December 20 aiming to call for the majority of Chinese tourists to explore and experience extraordinary, natural outdoor of BC. Except for the “wild BC”, in the future, there will be more activities involving the “outdoor”theme such as snow sports, hiking, biking, camping, fishing, scuba diving, spelunking which will make conbination with classic elements of BC like whale watching, flowers, food, shopping, festivals and other travel,etc. These interactive activities will be the full interpretation of "wild nature, all in my heart" brand connotation.
Hu Ying,Canada Tourism Marketing Manager of China said that “there is a Pacific Ocean between BC province and China. They want use the platform edge networks and social media to narrow the distance between BC and Chinese tourists through this carefully designed annual theme activities, thus letting everyone to get better understanding of BC. In addition, they hope such activities will in the future allow more Chinese visitors enjoy the unparaleled travel resources of BC.
In line with the theme of the activities, BC Provincial Tourism Bureau has also hand "Beijing Morning Post" to prepare a special award for the "Beijing 21 kilometers Yanxi Half Marathon Championship”. 2016 four days and three nights free exercise will offer "free packages”in order to encourage everyone ran the wider world from Beijing.Vancouver marathon is held in May each year and is a activity which has a long history and enjoy a high reputation around the world for its quality event organization and the beautiful scenery track. In November this year, BC Provincial Tourism Bureau and the Vancouver Marathon organizers in China make ioint recruitment and launch Vancouver Marathon Cool Running Tours with 10 tourist agencies. It is said that since Canada has become the tourist destination in 2010, China has become to BC province even the whole Canada the most potencial tourist market. Since March 2015, China and Canada exchanged ten multiple-
entry tourist visa providing greater convenience for both national tourism. The biggest city Vancouver has been shipping with a number of cities in China, the transportation is very convenient weekly flights from Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Kunming and Hong Kong to Vancouver.
With the development of outdoor activities, outdoor equipments Canada also enjoy a promising future ahead. In rcent years, outdoor equipments Canada has seen a great increase for its development of outdoor tourism.
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