Over the past 20 years, bathroom industry has seen prosperity undertaken hard times and become more mature. In recent years, more and more companies choose to join the big bathroom industry. This is the recognition of the industry development potential and will also affect the future direction of the industry. At present, the development trend of sanitary ware industry has gradually revealed.
For bathroom enterprises, "O2O" is a trend of future business to online business transformation. By means of online, consumers can easily collected all kinds of suitable products. On the basis of online business, traditional store sale will be more comprehensive.
Fine brand era
The sanitary ware brand management is still "vulgar", but brand in the future will definitely be more refined.
According to the brand development trend, if the brand strategy is not powerful enough when doing planning the structure, some brands will disappear. Therefore, only the enterprise have enough power can it achieve coordination among other brands.
In industry present situation, the bathroom brand now is common lacking of personalized brand. Their experience in brand management is not mature, for there is no segmentation for consumers and enterprises know little about the market and they just doing everything for making a brand.
Customized bathroom produce is the direction
For the future direction of the market, "customized" bathroom supplies will be in great demand. On the basis of consumption patterns and consumption patterns, market relying on domestic outfit company will be more and more common to see. Similar mass customization can realize large-scale production.
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